National Youth Rights Association - YouthRights.org
The National Youth Rights Association (NYRA) is dedicated to defending the civil and human rights of young people in the United States. We believe certain basic rights are intrinsic parts of American citizenship and transcend age or status limits. As the world's leading democracy, the United States should not lag behind other nations in granting first-class citizenship to its young people. NYRA aims to achieve its goals through educating people about youth rights, empowering young people to work on their own behalf in defense of their rights, and taking positive steps to lessen the burden of ageism.
NYRA is a national youth-led organization with nearly 10,000 members and chapters in a dozen states. We support lowering the voting age, lowering the drinking age, repealing government curfews, protecting student rights and fighting age discrimination.
NYRA has been featured in the Washington Post, New York Times, USA Today, LA Times, Chicago Tribune, Parade Magazine, on Fox News, CNN, Fox Channel, and in numerous other newspapers, magazines and numerous other radio and tv stations.
We are largely young (13-30) and engage in grassroots advocacy. Personality-wise we are (or wish to be) young, hip, dynamic, but yet professional and serious. We want people to take us seriously as a force for positive change, but don't want to be boring either.
Our membership is generally aged 13-30. We currently skew male, but hope to balance that out. Our desired audience are intelligent, politically engaged teenagers. Individuals who are active in their schools and communities, classic high school over-achievers. But also individuals who are willing to stand up and challenge authority and the status quo.
Striking the balance between edgy, hip, dynamic, activisty and serious, professional, model-citizen, will be a challenge for this project.
While young people, our membership, are our target audience, we also have a secondary audience of their parents, law makers, the media, and funders. Going too far into the subversive, edgy direction may scare or alienate the adult interests we need to win over to make change.
Our current logo is the patriotic red, white & blue design in hirez_NYRA_color.jpg. Because of the multiple colors and busy-ness of it, it is kind of hard for us to use in many places/contexts. Plus while we like the patriotic feel internally, I think it doesn't send the right message outside of us. It makes us look conservative or like the NRA.
So we want something simpler and more versatile. We also want something that better captures the spirit of the organization and does a better job of selling ourselves to the outside.
One new color scheme we have been playing around with lately is based off of the design for our brochure. The blue & orange colors I think have a nice feel and are an improvement over the patriotic colors of our current logo and the blue, yellow & green of our current website: http://www.youthrights.org
For the TeamAction.gif button I made I took the colors from the brochure and turned the edge of the front circle into an arch, I used that theme for this page: http://www.youthrights.org/actionteams.php
I'm also hoping for a logo that can have a version or be easily moved into a square version. On Facebook profiles and Twitter and many other places online a horizontal, rectangular logo doesn't seem to fit. I'm totally fine with a rectangular logo as long as there is some element of it that can go square. But that isn't necessarily required.