We would like this logo to look modern... and if possible, it should feel Apple´ish (if that tells you anything), without of course infringing on the Apple logo it self!
The name is without any space in-between!
We like symbols and think that the double M in the name might be something you could play with... But this is not a must, if you got a better idea to show that our company is specialized in the apple side of computers ...go for it. We would like to be able to use just the symbol (no text) in some situations... try to keep that in mind.
If possible and if it suites the design it´s great if the logo has two versions, one "long" horisontal and one square/boxy version. We do like "Web 2.0 effects", just don´t go overboard if you use them. Also, it is important that you create a black and white version of the logo (if the original is in color or has gradients), so that when colors are not possible there is a alternative. Depending on the design we might even want to be able to just use the black and white one. If a font is used, it is great if we get to know which one so we can state it in our brand manual.
We sound like we already know exactly what we want... we dont. We just know that it would b great if our logo reflects the simplicity and design focus apple shows in both their products and print/web/UI designs.
Keywords are to keep in mind: Apple products, Mac computers, technology, network, IT-partner and (cloud services)