We are a a consortium of 13 independent financial marketing firms that have banded together to increase our marketing strength, knowledge and leverage. We are a nationwide group focusing on annuity insurance products.
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Our target audience includes, but is not limited to independent insurance agents, wholesale marketing firms, CPAs, financial planners, estate and retirement planners.
We are looking for something that is astute, but not stuffy. A complete re-branding of our group allows the style to be very flexible, from very modern to very classic. For an idea of what our website looks like, visit http://www.moneymoto.com.
Since this logo will not only be on our group site, but also on each firm's individual site AND print marketing pieces, we would like to keep the colors somewhat "subdued". This doesn't mean we don't like color, just that the amount of colors should be limited. I like gray combined with a strong accent color, but this is not a requirement. Also, the MV stands for the Latin term Macto Vires meaning Magnified Strength. It might be interesting to see the term Macto Vires incorporated in the logo.