The Neurotic Times
The Neurotic Times is a new daily opinion e-magazine focused on behavior and cultural trends (e.g. literature, film, music, photography). We also plan to publish works of fiction.
We have a new writing team that will aim to develop killer articles in our niche and need a new logo to better represent us. And that's where we count on your creativity ;-)
At the moment we have two editions: the English and the Brazilian one. The logo will be THE SAME FOR BOTH, but the tag line will be different (one is in English and the other is in Portuguese).
Our target audience ranges from the ages 21-41 and have a special interest in reading about cultural trends and the arts in general. And have in mind that our people have a fine sense of humor.
We believe our current (and provisional) logo seems too old and need you give us a gentle 'face lift'...
1 - Logo: THE NEUROTIC TIMES
Tag line 1 (English): opinions & useless splendour (pls, keep the British spelling).
Tag line 2(Portuguese): opinião & esplendores inúteis
When we buy your logo, we will need a file with the tag line in English and a file with the tag line in Portuguese.
1 - We want to keep an elegant look. Please, get inspiration from the classics (e.g. The New York Times, The Wall Street Journal, The New York Observer, Financial Times, The Washington Post, The Times)
2 - We want to have a little character inspired by neurosis... Think Woody Allen and George Costanza and you'll have our man. Nothing too silly though... You could also think of other imagery - it doesn't need to be necessarily a person (e. g. pair of glasses, an animal)
3 - Initially we'd like to keep the color scheme Black and White, but we're not married to it - a little touch of color could be nice and useful to differentiate the English and the Brazilian websites.
4 - BIG hint: we love the The New York Observer logo, with the character in the middle...
Looking forward to seeing your ideas!