Advertising Consultant, serving small to mid-size service businesses looking for contemporary/effective creative and marketing strategies to expand customer base.
The Wizard imagery should not be:
- "Auto Dealer Cartoony"
The Wizard imagery should be:
- Immediately read as "wizardy", not clown, witch, etc.
- Character and/or graphic elements should be able to work both
with the text of "trustthewizard.com" and as standalones.
- Separate type treatment of trustthewizard.com, should evoke some
feelings of magic.
- Color palette is open, but should read well both in outdoor at distance as
well as on the web
- Design will also need to be adaptable to B&W
Vertel ons iets meer over jezelf en de mensen die je bereikt
Audience is multi-ethnic, primarily Hispanic and African-American.
Character depiction should not reflect any one human race, but
invent its own wizardly identity.
Associated url will help consumers find the best fit and pricing on insurance and other services
Price, dependability and ease of service are the benefits delivered by
Trust the Wizard
Need final art to be scalable vector image
Possibly will be animated in the future