New Marketing Agency needs Logo

Arc Intermedia

Arc Intermedia is new marketing agency that will launch in January 2010. The agency will provide a number of interrelated services, such as website design, search engine advertising, direct mail campaigns, social media, html email marketing, print design and consultation on other marketing solutions.

I have been in the communications and interactive fields for over 20 years. Clients come to me because they have problem. They want to hear how I would solve it and then ultimately ask me to take on the assignment. I focus on marketing challenges from a business standpoint first.

Having a very positive, "can do" attitude is why clients stay with me. This should come through in this logo.

With this new agency, we will focus heavily on smart, upfront planning. Having a strong strategy is paramount. Next we design, code, produce or complete whatever production is required. A huge benefit is that this agency will have expertise in all these related fields.

This logo should convey the feeling of a progressive, company that is also solid, stable and worthy of being entrusted with 6 and 7 figure budgets. We give respect and want to be respected.

This logo should offer a big company feel, not some coder working out of his basement (not that this is what I am).

The logo should convey the following attributes:

Progressive, Nimble, Organic, Forward-thinking, Elegant, upward mobility.

It should not convey these attributes:

too masculine, ominous, blocky, immovable, informal.

The company will target very large companies spanning varying industries - pharmaceuticals, petrochemicals, financial services, private equity, entertainment and professional sports.

They expect top level service from a large, stable partner.

The main contacts at these companies are typically marketing directors. These people are wary of a firm whose logo appears like it belongs on a skateboard shop or conversely for an accounting firm. This logo should speak to these people and convey a forward-thinking, savvy partner.

Logo Requirements:

>> It must be 2 color.
Please try the following combinations:
1. Blue (something like PMS 232) & Green (something like PMS 262)
2. Red (pms 200) and black or gray.
3. Also, feel free to suggest your own combination.

>> It MUST work in pure black and white.

>> Supporting graphic and icon desired but No globes or clip art-looking icons. It should have an original, unique graphical presentation.

>> No excessive 3-D or color gradations.

>> This should be the anchor for a modern, web 2.0 website.

>> The font should feel nimble, modern and forward moving. No Blocky fonts. Consider something with a light serif.

>> A true test of a good logo is will it work well small. Make sure your proportions are in balance.

>> Don't overplay the A. There is no significance to the A.

>> It may be a good idea to try an eco-friendly looking approach with the blue and green. An ORGANIC feel would be nice.

>> Ultimately, I hope to have a logo that will also work with the reflective (siting on glass effect) when it appears on my website.

I will monitor this closely and give plenty of feedback asap. Feel free to post up concepts and I will give direction quickly. We will get there together and I'm guaranteeing a winner.