the media maestro

themediamaestro.com - new website

I'm a speaker, but have been a writer/producer/director for television for some 35 years. In the last 25 years, I've produced high-end corporate work for multinational companies.

I'm at the point where I've "done everything" in television and want to teach all the newbies to the technology how to use it more professionally.

As a "maestro," I help people put it all together. While I'm help with technical aspects, as big part of video is planning, writing a script, structure and then there's lighting, sound, etc.

*** The important concept here is that a maestro is a metaphor for what a director or producer does (cause nobody understands what they do). They simply "put it all together" like a maestro - but in a different industry ... television.

The audience is varied. I believe the key ones are online marketers, small to medium-sized businesses, speakers and trainers who want an online presence and hobbyists who want to produce better quality. As the web progresses, video is going to be the way to communicate.

I want a logo (text and a mark) that will act as my brand. I'm the media maestro. There's an obvious suggestion of music but it needs to be balanced with video. I always tell people that sound is 60% at least of any good video. A maestro (the wand) is someone who leads, communicates the big picture.

It should also denote some element of fun (although the audience will be corporate to some extent, I think it will be young - 20-35 is my guess) and of course, creativity.

The elements I work with are editing systems, lights (very important to television), cameras, sound, graphics, animation, text. However, I don't want this to be busy. It needs to be fun and elegant (the high quality aspect) and colorful. And it must work for television (not too linear - usually a 9X16 format).

If you go to http://www.youtube.com/presentergold, you'll see an example of video I'm producing for my other company, Presentations Inc. (it's a corporate audience, so not as "fun" as themediamaestro audience).

I have not designed anything else yet so this will stand as the key around which everything else will be built.