11 Miles' mission is to build a community around positive encouraging music and videos that give those dealing with hurts, habits, and hang-ups hope and encouragement. Not only will the music and videos content provide encouragement but will also include a call to action for the viewer to either take a step toward help or guide someone to provide help.
n regards to Target Audience below is a typical Persona:
Brianna is about 30 years old, married, and loves the engaging, informative, and inspiring stories from sites like FaithIt.com. She is socially engaged and cares about values, justice, and those in need. She wants to stay current with what’s happening in world and with the latest shows and faith-based films.
Brianna is family-focused and is interested in women’s and family ministries, as well as non-profit charities and grassroot causes. She also enjoys photography, home and interior design trends, clothing, country music, and recipes. When she finds something she loves, she shares it in her circle of influence.