We want a simple text-based logo that is playful and fun. It should utilize our company name in a minimalist yet creative way.
Here is a website that includes some logo designs that we liked:
The logos that stood out to us the most on that website were:
Motion Animation Studio
Please do NOT forget the apostrophe in our organization's name. The apostrophe is very important to our company. Feel free to feature it if you have an interesting way on how to do that.
If you want to include an icon or graphic to accompany the text, please make sure that it is also simple and playful and fun. No stock images. We want custom, original graphics.
We definitely want the entire logo to be simple and feature no more than two colors. Please NO gradients, NO drama masks, NO comedy and tragedy masks, NO typewriters, NO stage curtains, NO quills, NO feathers, and NO Dallas/Texas imagery. These are obvious images for a theater company. We want something different and less literal.
Please keep in mind that while we are a theater organization, we are NOT focused on productions. We are focused on playwrights and their process. We will be helping playwrights to work together and perfect their craft. Playwrights are craftspeople. They build plays the same way that a wheelwright builds wheels, or a shipwright builds ships. A playwright builds plays using the writing process.
Please REMEMBER: the logo should be minimal, playful, and fun. We think that a text-based logo would work fine by itself as long as it is unique and creative. If you want to include an icon in addition to the text, it should also be unique and creative and youthful. Please review the website we included in this brief for inspiration on how text-based logos can have personality.
One extra thought:
IF you want a graphic to accompany the text, instead of a separate icon you can include some kind of graphic that maybe surrounds the text. Or a graphic that connects to the text. It does not have to be a separate, standalone icon.
Thank you, and please have fun!