We offer both app development as a service, as well as our own line of products. There are a few types of people I'd like the logo to appeal to:
*** Services Clients ***
1) A company looking to engage our development services. Maybe the buyer works for a big, bureaucratic company. The company this person hires must interact well that, but also be creative enough to make an app that feels natural and intuitive on an iPhone/Android/etc. This person is not be a techie, and almost definitely doesn't have a modern smartphone.
2) A start-up looking to us as a potential development partner. This buyer knows about whats hot right now on the web (Facebook/Twitter/Foursquare/etc) and is looking for somebody to build an app that would look good compared against those. Very knowledgeable about smartphones, has several of them sitting around.
*** Product Clients ***
3) Cutting-edge tech user. The type who gets up at 3am for the new iPhone, or argues online about why Android is number 1. He or she is a voracious consumer of apps, and recognizes Mobile Distortion as a quality brand with interesting, engaging apps.
4) Slow to adopt new tech, but catching up. My mom took 3 years to get on Facebook, and she will get a smartphone someday. This type of person isn't as connected as others; when they buy apps, they look for a strong, reputable brand to help them make their decisions.