Lux BMX is a new BMX-only boutique store focussing only on the high-end of the market.
Image conscious comsumers who appreciate form as much as function.
Requires a logo for branding everything from the building to shirts, stickers etc.
DOs: Classy, easy to read font.
DONTs: No more bmxer/bike sillhouettes, looks super tacky!!!
Here are some links to other premium stores/brands (not neccesarily bmx related) that we like the image of.:
I've also attached a few ideas that I have been playing around with. We want something that style but perhaps a little more striking and original.
Logo has been pre-paid to 99 designs.