Krale Schietsport (Krale Shooting Sport) is a webshop and retail store, specialized in selling firearms and accessories for shooting as a sport.
We are a family company with more than 100 years selling shooting sports firearms and accessories in the Dutch market. For the last 5 years, we have been selling globally through our webshop offering the most prestigious brands in the field. We have earned the trust and loyalty of our customers due to our service-oriented approach and excellent customer service.
Our target market is men and women between 18-65 years of age, shooting sports professionals with experience, also those wanting to get started in competitive shooting.
Instead of our current name Krale Schietsport, we would just like to use the name Krale as it is a well-known name in the industry and the word Schietsport (shooting sport) will not cover our product assortment anymore because as soon as we will move to our new building (see file attached) in 5-6 months we will also add a Hunting (incl. outdoor clothing) department and an Airsoft department to our store (and webshop). Also the word Schietsport is a Dutch word and doesn't work internationally. In 5-6 months we will also move our domain from krale-schietsport.nl to krale.shop.
New Logo / Identity:
Our new logo / brand identity should be modern, minimalistic and strong, our current one is the opposite of what we are looking for.
A good slogan would be ideal to have as part of the main Krale Logo. It would be ideal if we could use for some occasions and for some we can leave it out.
Slogan: "when accuracy matters"
The logo could have a symbol that refers to our type of business as long as it is (very, very) subtle (not like our current one). In case a symbol is used then we prefer it is used more horizonally instead of vertically, the reason behind this is a rectangular logo is easier to use on our website (instead of a square logo). It doesn't necessarily has to be a seperate symbol but it can also be part of the name Krale.