Le Sommet (It means "the top" in French, like montain top)
We believe in the individuals, we inspire people to find the best of themselves.
To maintain results you need to maintain changes, and that's the challenge, most people quit for lack of "sustained motivation".
Our approach: Everyone is unique and has to find out what will ignite that kind of dedication in himself.
"Le Sommet" is a different kind of fitness center where people find inspiration, expertise and a supporting-platform. We encourage people to pursuit the challenging quest to a better life.
Our motto: A healthy-life is a healthy-body.
Safety (quality, consistency and expertise)
Cleanliness (equipments, facility and staff)
Fun (social, engagement and competition)
"Le Sommet" is a place where we encourage dialogue on every aspect of wellness like nutrition, sleep, stress management, social and inter-personal relationships and personal development trough conferences and speakers. We are also involved with the community in providing a safe house for many outdoor sporting community like bicycling and jogging clubs.
We offer many services under one roof: Gym, Crossfit, Yoga, Martial Arts, Boxing, Health-Bar and Massages.
Men and Women between 20 to 45 years of age.
Most of my clients are "no non-sense" young professional.
My clients are sports enthusiast from the week-end athletes in Golf, Tennis, Bike, Yoga and jogging to the pre-season varsity sports athlete in Hockey, Football and Mixe Martial Arts.
Give me something inspiring, balance and crisp.
The message received by the client need to be clear; " this Fitness Center is well structured, clean and professional".
The name should be predominant.
The name itself illustrate the achievement of your goal. (like reaching the top of the mountain)
It can also means being the best (Le Sommet) in every aspect of life. (best-shape = le sommet de ta forme)
I want to represent the challenging quest to change your life for the better.
I think a mountain top represent this well (plus the name) but if you have something else feel free to go for it. Show me what gives you butterflies and inspire you to bigger things.
Go for what you think is best in terms of colors. 2 colors + white
Keep in mind; one of the feature of the center is the indoor artificial turf (grass green) and will be used in the marketing.
I want colors that embodied and organic feeling.
# NO Red or Purple (those are the colors of my competition)
Something professional and balanced
a easily branded/recognizable font (be creative)
looks "crisp" on a cover head or business cards and shirts
a fresh and clean feeling
attract a female audience
GET AWAY from the traditional aspect of Weight lifting and muscular figures in the logo. Too big and too complex.
Feeling i like to provoke:
inspiration, desire to change, challenging yourself, pride, clarity, love and support.