Our medium-sized, family-owned business owns the domain name classicrock.com and we are building this site out in the next 12 months. We need a logo to use on the site itself, on merchandise (t-shirts, jackets, etc.), on letterhead, etc. Classicrock.com will contain classic rock news, blogs, audio/video, concert reviews, tour dates, band history, interviews, message boards, poll questions, games, etc. It will be a great resource for anyone who loves music, and the logo should reflect the type of music the site is dedicated to. We want this site to be used by classic rock fans worldwide so the logo should reflect the site's universal appeal. We want the logo to ROCK like the site will, but it also can't be offensive. It needs to be edgy and in your face, something that would make you stop and look twice. It should be something you would want to wear on a t-shirt ( much like the Hard Rock cafe logo) but it shouldn't be something that's too hard-core. Most classic rock fans range from 40-60 years old so we want them to feel comfortable wearing this logo and using this site.
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Classic rock fans, singers/songwriters, classic rock DJs/programmers, retired hippies, young fans just discovering classic rock, members of famous classic rock bands, etc. We want this logo to be universally appealing. The site will reach music fans worldwide. It can't alienate any of our website's users, but at the same time it should appeal to classic rock listeners specifically. People who like this site will also love bands like Pink Floyd, Led Zeppelin, Guns N Roses, The Allman Brothers, Tom Petty, etc. so the logo should have that same type of feel.
We want the look to be edgy, rock, in-your-face but not crude or obscene. We'd like it not to be cheesy (skulls and crossbones need not apply). We'd also like to stay away from having band logos mixed in with our logo (copyright issues). Our audience is mostly men so keep that in mind when designing, but women and younger fans shouldn't be alienated. We want the name of the site to be featured very prominently in the logo. It needs to be easy to read yet still interesting.