Voltooide wedstrijd

NewCoCFO Logo

Kristen Goldstein had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit78 ontwerpen ingezonden door22 freelance designers.

78
inzendingen
22
designers
1
winnaar

Hoe Kristen Goldstein hun logo ontwerp begonnen

Bedrijfsnaam

NewCoCFO

Overzicht

I worked on Wall Street for years and live near San Francisco and Silicon Valley. I'm a woman.

Vertel ons iets meer over jezelf en de mensen die je bereikt

My target audience is Silicon Valley startup CEOs who are hiring an interim Chief Financial Officer (CFO). This is a business that helps product/technology people be free of the mundane task of running a business.

FYI, a "NewCo" is "a generic name used to refer to corporate spin-offs and startups before they are assigned a final name". Also, an interim CFO is a part-time or temporary CFO that helps a company with its accounting and finances. Typically, an interim CFO is hired instead of a permanent CFO because the startup is small and doesn't want the expense of a full-time CFO who would have little to do in the early days anyway.

Vereisten

Brand attributes:

* professional / orderly
* more interesting than an accounting firm's logo, though, because the target audience is startups
* support role
* "just gets it done"
* helps startups be free of the mundane tasks of running a business

Color:

* don't use red (that connotes "financial loss")
* partial to navy and grey
* For blue (http://en.wikipedia.org/wiki/Catego…es_of_blue), I like Duke, Federal, Ceil and Glaucous. For grey (http://en.wikipedia.org/wiki/Catego…es_of_gray), I like Battleship grey. Also, I am open to skipping the grey entirely and going with just shades of blue, if it makes the logo less busy.

Text/Font:

* Want the logo to not be too "busy".
* Spelling should be "Newco" without capitalization to reduce busy-ness
* Can put Newco on the first line and CFO on the second, if that would help things look less busy

Icons:

* Would like an icon in addition to a text logo
* Partial to a checkmark in a box. This is along the lines of what I'm thinking: http://www.docucrunch.com/wp-conten…ckmark.jpg and http://www.dogbehavioronline.com/me…ckmark.gif
* In terms of color of the checkmark, I have noticed that a lot of checkmarks are green. I am not averse to green, but I am worried that a green color would not complement the text/font. Thus, maybe we could use blue for the checkmark instead? I have listed my preferred blue colors above.

Tagline:

* Re: the tagline, to go with the checkmark icon, can we make the tagline something about "getting it done" or "checking it off"?

Aangepast pakket

US$ 395

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