Catholics are sick of being lied to by fake news and cover-ups artist bishops. (the) Download delivers the truth so Catholics know everything they need to know about Catholic and political news.
10s of thousands of catholic tune in every day to watch this show
brand ajectives: FAST/ FUN/ ENERGETIC/ POLITICAL/ BRIGHT
target audience: 45 and older conservatives
x-factor: we are bold and tell you what others won't in Catholic establishment (bad bishops, weak Catholic news)
transformation: uninformed Catholic to Informed Catholic
we want people to walk away feeling CONFIDENT AND SMART AND READY TO GO SHARE THE FAITH
Download is our premium tv show that is hosted on the Catholic version of netflix.
We offer a 20 minute episode everyday monday through friday.
We dissect news stories that need more "flushing out" and that work well visually.
The Download is just like a show on fox/cnn