NYC technology consulting firm seeks fresh and unique logo

boulevard http://www.boulevardit.com

We are a small managed I.T. startup located in New York City. We are looking to change the face of I.T. services from rude and impersonal, to customer centric and friendly.

New York based small business firms in need of a managed IT service provider. Small to mid size businesses, looking to outsource I.T.

We want the logo to be modern, fresh, inviting, but professional. Too many IT companies have sterile, impersonal, and bland logos. We want it to have some component of technology (moving packets, flashing switch ports, other data elements, ethernet wires??), maybe laid on top of a road/boulevard. Don't go overboard on the incorporation of technology in the logo. Try to incorporate boulevard/road/pavedway/foundation imagery. We are pretty sure we want all lowercase letters, but are open to any designs. Be creative! We are open to colors and fontfaces. Will have more input once we see some designer ideas.

We are open to any creativity, even if it deviates from the original brief.