<> o O Jewelry Logo!

The Diamond Coach

My name is Mike Willingham and I have created a company to put my 20 years of experience in the jewelry industry to use - helping people (guys in particular) sort through the clutter of buying a diamond and/or jewelry. I don't sell anything. The Diamond Coach is more about educating people, so when someone is selling them, they can make an informed buying decision.

Buying a diamond should be fun! In general, guys are nervous about making that purchase - will it be big enough, am I buying quality...question after question. That's why I'm here

Target: men - 23 and up who are purchasing a diamond engagement ring or men who are purchasing a new diamond to celebrate an anniversary, etc.

Guys don't have a clue when it comes to buying a diamond. Even when they've made their purchase and decided on a diamond, they are still unsure. This is where The Diamond Coach comes in. I help them through the intricacies of that purchase through an ebook, chat sessions, webinars, and phone calls.

Good Luck!

Needs:

be compelling and fun
geared towards men
males are coached through sports at an early age - this is what I do when I talk to guys about diamonds...it's about the how to, what to look for, who to listen to.

Logo should be easy to recognize/read and be able to be used in different situations - web, business cards, stationary, etc.

DON'T feel like you have to use a diamond or diamond ring in the logo.