The logo needs to convey professionalism, but not stuffiness. We are not "suits." Words I would use to describe the company would be: young, confident, passionate, energetic, insightful.
The website (not up yet) will be visually interesting and striking. We are aiming to build a strong brand, and the logo is the cornerstone of that.
Our tagline is "Outrank. Outsell. Outshine." If it can be worked into the logo and look good, that would be great. If not, it is not a requirement.
Ideally, the logo should play with the idea of "outshine" - either with some literal like a lamp, lantern, beacon, etc. or something more abstract.
I am open to suggestion on colours and fonts. I do tend to like fresh colour palettes a lot, more so than darker/more conservative ones.
No clip art, cartoony looking images, or overly busy logos.
If you have any questions, please feel free to ask. I will be monitoring the contest frequently.