Ale Storm Brewers is a craft brewing company that was established January 2016. The Company aims to have a loyal following of customers who enjoy quality craft beer products.
As Directors of the Company we are passionate about brewing beer. We have over 10 year’s brewing experience and decided to take our passion to the next step by establishing a micro-brewery.
At present the company is in the business development phase which involves product development, business planning and development of a marketing management strategy.
To assist with the business development phase, we plan to establish a unique brand identity and company logo that will help attract new partnerships with financial providers, suppliers, distributors and customers.
The new logo is also required to launch our first two craft beers being a Belgian barrel aged sour beer with blueberries and a sweet tasting American pale ale.
Ale Storm Brewers operates in the craft beer industry in Melbourne Australia and we plan to target the following market segment:
Age: Over 18 and over
Gender: Male and Female
Market: Alternate Craft beer market
Alternate craft beer market personality types Include:
• Creative and artistic
• Beer geeks and enthusiasts
Craft beer drinkers seek the following benefits:
• Full flavour
• Uniquely different beer
• Different flavours
• Beers that challenge the taste buds
• Malt flavour
• Relative value for money
• Quality service
• Unique environment/location/venue to drink beer in
Refer to the attachment for further details about our company values, products and logo design preferences.