Advanced Pediatrics is the new incarnation of a pediatric practice that has been in existance for many years. The Pediatric Physician who owns the practice wants to reach out with a bright, modern, fun, and exciting new look. They are creating everything from scratch: from a brand new location to a kick-ass new website. All elements are colorful, kid-friendly, and attractive. The culture is warm and family-centric... it's a great place to walk into - even though you DO go there when you are not well!
Vertel ons iets meer over jezelf en de mensen die je bereikt
The practice services kids from birth to 18 years old - all ethnics, all socio-economic levels. They are looking to pass on their new look to both their existing patients as well as to attact a new patient base. Although, being a medical service, they of course target the parents (usually the mother) - nevertheless the look is, and should be very KID friendly.
We want to have a new logo for the practice - - a combination of illustrative icon plus text (Advanced Pediatrics). COLORS: Use any colors you want but note that (1) the doctor does NOT like brown; and (2) he loves strong, bright colors. We're open to the use of "people" icons, and/or kid-illustrative images - as long as the look is young and fresh. FONTS: Use any font you want as long as the font is not too "corporate" - this is not a lawyers office - it's a children's medical practice. Of course the font must be easily readable and should not be too frivolous.
Bear in mind that the logo needs to reproduce fairly "small" for the website - as well as translate reasonably into black and white.
As an end result we will require a print file format and a web file format - vector as well as layered PhotoShop files - many thanks!