I’m looking for a logo. The logo is for an art gallery. The gallery is focusing on contemporary photography and will also exhibit paintings, drawings and related or similar art. The gallery will present local artists.
At first and most important I want the logo to appear on the website. So, if the purpose of the logo influences its design, the website is the real important issue.
Secondary, the logo may appear on flyers, invitations, letters, business cards and so on. Third, it would be nice to have it on the front / in front of the gallery (on the door, on the window, above the entrance).
The gallery is located in Berlin, Germany. The areas name is “Schöneweide”. This name means “beautiful meadow” and is misleading. The name is historic from a time when this area was on the outskirts of Berlin. In the last century Schöneweide had been an industrial area with huge factories, a working class neighborhood, dirty, rough, poor. So Schöneweide had been quite the opposite from “beautiful” and “meadow”.
For the last 20 years things have changed. Factories don’t produce anymore, artists have moved into the area, rents were low and affordable. This has led to a vital art scene with hundreds of artists living and working here. Most of the artists don’t have a gallery presenting them.
Last, but most important, the name of the gallery is “Galerie Schöne Weide”. “Galerie” obviously is the German name for gallery and “Schöne” “Weide” is just taking apart the name of the area. It’s not mandatory, but I kind of expect the name of the gallery to be part of the logo. May be somebody surprises me with a different concept.