Logo type? Text-graphics or text and graphics separately
Style: Clean and simple, no stock images or clip art in the logo. Would prefer to stay away from the literal.
Color scheme we like: A darker blue (for “simpa”), Orange, Yellow
Tagline or slogan (optional):
Key Communication to come across: Payments made simple; or progressive purchase
Is there a style, concept or idea of logo you like or expect? Could use some iteration of the recycle symbol – but more in a round shape.
Any symbol should evoke progressive or “over time” nature of payments. Could integrate “simpa” or just “s” into the logo. Would be nice for logo to stand on its own outside of “simpa” or “simpa networks” name. We like circles. See enclosed PPT.
Do you prefer a specific typographic style: Simple. Probably sans serif. I like the 99 Designs logo font. Also the font that Apple has used now and in the past (Myriad, Lucinda Grande, others?).
Or maybe serif fonts like Officina Sans, or
Could bold “simpa” and not “networks” or leave “networks” out altogether. I like the idea of an all lowercase spelling of “simpa” or “simpa networks”.
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)