I am a recent Stay at Home Mum who is starting a new business designing and making covers for prams/buggies/pushchairs (called different things in different parts of the world!). I’m Irish and here we call them buggies – therefore the brand name is BuggyHug. The fabrics that I use are very fashionable and not just the traditional childish pastel colours.
The target audience is young parents – not just mothers. I want fathers as well to be impressed with the branding – therefore nothing too “cutesy”. I want to lure in the “urban parents” who would be very brand savvy.
I am looking for a logo to represent BuggyHug.
I am totally open to your expert creativity but here are some things to think about:
1. I like the idea of a cartoon - I want it to be playful but still very stylish and hip - not too childish
2. I like the idea of playing on the words – buggy/bug ... maybe using 2 bugs hugging, or a bug hugging a heart ?
3. Definately nothing that could be mistaken for clip art
4. The logo will be used on labels on the outside of all of the covers in full view - either sewn into one of the seams or else as a larger label stitched onto the surface of it
Here is an example of an image that I quite like (although not too sure that a bee is the best “bug” to use:
Here is an example of what I am trying to avoid:
Please feel free to experiment with colors although would not be keen on the traditional pastel blues and pastel pinks.
The files I will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
Can't wait to see your designs - I'm very excited about my new business!