The logo is for our stain remover pen brand: "Presspring"
The pen has a valve that releases liquid when the pen is *pressed* against the cloths.
The package I will have designed for the product as the next step will be similar those attached: a pen and a blister.
The printing is going to be most likely 4 colors so keep that in mind.
80% female audience
Middle and high income households
I've attached some similar products in the US market that I want the logo to be inspired on / borrow elements from.
Brand should convey that product is aggressive with stains but gentle with cloths.
It is also portable, and you should take one with you anywhere you go: in the car, house, at work, in the purse, etc.
It should also convey that:
i)it is brand new technology,
ii)not a novelty/magic product as those "seen in TV commercials" but a consumer, off the shelf.
I'd like to stay within the color schemes used by competing products: loud, fluo, reddish and orange-ish, etc.