InnSite.com is a well established, but dated, directory of specialty lodging facilities such as Inns and Bed & Breakfasts. We are updating the site with new content and features and need to give it a design overhaul to bring it to current standards.
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Our audience is made up of recreational travelers, mostly families & couples, looking for alternatives to hotels when traveling. This sort of lodging is used more for specialty getaway trips (winter getaway, romantic getaway, weekend getaway), rather than the more commercial trips like taking the family to Disneyland. However, we may expand into other types of lodging options, such as specialty hotels and vacation rentals.
The current logo is VERY dated and amateur-ish. The new logo should give the feeling that this is a professionally produced site, rather than the "mom and pop" feel that it currently has. The logo needs to be flexible enough to fit into a new web page design that will be produced in the future, which will most likely follow standard web page design conventions (e.g. logo in top left with nav bar underneath). Even though Inns and B&Bs often focus on romantic travelers, the logo shouldn't be "cutesy" or "frilly."