project-G (automotive): Please create a classic, luxurious logo with understatement.

Autobranche

What we do: We refine the Mercedes Benz G-Class! We refine a classic discreetly and carefully without damaging its DNA, so that the customer can express his individuality through luxurious understatement about the vehicle. The Mercedes Benz G-Class, which has been manufactured almost unchanged since 1979, is one of three so-called vehicle classics alongside the Porsche 911 and the Land Rover Devender. The vehicles are in the high-priced segment. Especially in turbulent and uncertain times, people strive for continuity and reliability. A G-Class in its distinctive angular style reflects this in a unique way. I am of the opinion that buyers of the G-Class especially these properties, as well as stability and uniqueness, since G-Classes are relatively rare in city traffic. Due to the price intensity of the vehicle, I see men with high incomes between the ages of 30 and 50 as a target group. These men usually want a vehicle that is not ostentatious and conspicuous, but that is characterized by a pleasant inconspicuousness / understatement. These people want a vehicle with which they can make their way to work, their shopping, but also the way to the opera, always well dressed but not too intrusive.

We associate the following attributes with our products: • Classic • Stability • Reliability • luxury • Understatement

Voor elke ontwerpcategorie zijn verschillende prijspakketten voor ieder budget beschikbaar. Een ontwerpwedstrijd binnen de categorie Logo-ontwerp begint bij € 269