Voltooide wedstrijd

Radical Law Firm Needs Corporate Logo

Tooks had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit514 ontwerpen ingezonden door82 freelance designers.

514
inzendingen
82
designers
1
winnaar

Hoe Tooks hun logo ontwerp begonnen

Bedrijfsnaam

Tooks Chambers, http://www.tooks.co.uk

Overzicht

We are an unashamedly political group of lawyers, committed to access to justice and representation without fear or favour. We represent individuals and challenge breaches of human rights and civil liberties by states. Our work includes human rights, criminal defence, terrorism, war crimes, actions against the police, discrimination, immigration and asylum, and housing law.

As English barristers, we specialise in court advocacy and legal advice. Our best-known lawyer is Michael Mansfield QC. His cases include the shooting of Jean Charles de Menezes by the police as a suspected suicide bomber, the Bloody Sunday Inquiry, the Killing of the TV presenter Jill Dando, the killing of black teenager Stephen Lawrence, the inquiry into the death of Diana, Princess of Wales, the "Birmingham Six", who were wrongly convicted of terrorist offences, Ruth Ellis the last woman to be hanged in Britain, and Iraqi dissidents who hijacked an aeroplane to flee Saddam Hussein.

We are a diverse group of individuals committed to the highest standards of legal advice and representation to the most vulnerable members of society, both in the UK and abroad. Many are deeply engaged in campaigning, fundraising, politics and public life. Despite our "radical" reputation, many of our members have become judges, politicians and held important positions.

See also: http://www.tooks.co.uk

Vertel ons iets meer over jezelf en de mensen die je bereikt

(1) Other lawyers. We receive work by referral from other lawyers. It is important that instead of our radical reputation (which is well known but sometimes conveys ideas of chaos, disorganisation and eccentricity), we convey an image that we are efficient, modern, organised, smart, reliable, and, above all, professional.
(2) Our opponents, courts and judges. We normally work against the most highly paid corporate lawyers and governments. We would like a more "corporate" logo that indicates that we should be taken more seriously.
(3) Individuals in the UK and abroad. We are seeking to attract new clients, particularly from abroad. These would be individuals and organisations complaining of serious human rights abuses.
(4) Ourselves(!) We think that a more bold, clean, professional logo would help our sense of identity.

Vereisten

(1) Keep the current colours (or variants of) as far as possible. These are burgundy (Hex A12830, Pantone 1807) and turquoise (Hex 009BAA, Pantone 3135). See attachments or our website for examples;
(2) A simple, corporate, theme conveying ideas of efficiency, modernity and professionalism;
(3) The "logo" can be simply typeface rather than an icon;
(4) Suitable for a wide range of uses, including business cards, letterheads, website, office reception;
(5) As we are 25 years old this year, a temporary aspect of the design could relate to "25," though the design would need to work primarily without the number.
(6) "Tooks" does not mean anything. It was the name of the street where we were founded, but otherwise has no real significance.
(7) The possibility of reversing the colours in the logo would be helpful (ie turquoise instead of burgundy). This is because our domestic website is mostly burgundy, but we are developing an international variant which is mostly turquoise.
(8) The possibility of different combinations of the logo would be helpful, eg "Tooks Chambers" "Tooks International" "Tooks Crime" "Tooks Civil" etc.

We will have 3 reviewers giving feedback on the designs.

We envisage that the successful logo designer will also be asked to incorporate the logo on a wide range of stationary etc and will be paid additionally for this.

Aangepast pakket

US$ 363

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