Voltooide wedstrijd

RADIO STATION LOGO & COLOR SCHEME

ElephasOnline had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit67 ontwerpen ingezonden door24 freelance designers.

67
inzendingen
24
designers
1
winnaar

Hoe ElephasOnline hun logo ontwerp begonnen

Bedrijfsnaam

Castledown Radio

Overzicht

Castledown Radio provides a community radio service on 104.7 FM to a largely rural community in the Salisbury Plain area of the UK.
Castledown Radio is locally-based, locally-focused and run by local people.

The Castledown Radio proposition can be summed up in one core sentence as:

“Castledown Radio: Local People, Local News, Local Radio, World Class Music 24/7.”

The station is five years old in 2010 and there is a need for a brand new logo that represents the station, its location, audience and services provided.

Brand Characteristics

The logo design needs to be in keeping with the brand characteristics of Castledown Radio:

- Warm
- Friendly
- Honest
- Open
- Professional
- Local
- Informative
- Welcoming
- Receptive
- Relaxed

Vertel ons iets meer over jezelf en de mensen die je bereikt

The target audience of the station is all members of the community within the catchment area of the station both young and old alike.

The music played is both classic hits and modern chart music.

Vereisten

The logo for Castledown Radio needs to work into the future and above all must:

- Work when used across different promotional elements
- Be clearly recognisable from a distance
- Reflect the character of the organisation

Design Requirements - 3 Logo Versions

Logo version 1 with just an icon that represents the station and the station frequency – CR 104.7FM

Logo version 2 with the icon, station frequency and the full text - Castledown Radio 104.7FM

Logo version 3 with the icon and the full text - Castledown Radio Ltd

Supporting color scheme for the logo design with HTML and RGB references for use within print media and website design.

The winning design needs to be supplied in both color and black and white versions, in assorted sizes and in jpg, gif and layered psd formats.

Color Scheme

The color scheme for the logo is suggested as Dark Green, Golden Yellow and White. However we leave it up to you as the designer to choose and specify a color scheme for the logo and supporting website. Designs which do not use the suggested color scheme will NOT be penalised.

This colour scheme needs to be fresh, vibrant and above all else a friendly colour combination.

Aangepast pakket

US$ 269

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