3rd Person (Production Co. Logo Design)

3rd Person

See & Be Seen

3rd Person (now) is a production company focused on internal corporate video and stills for companies like Intel, Nike, and Cole Haan. 3rd Person (future) is a creative firm that delivers narrative, branded content to brands in need of market conscious storytelling that gets to the heart of consumer needs and interests. We aim to target a spread of the following industries: Athletic Apparel (Nike), Outdoor Adventure Products (Patagonia, Salewa, Mountain Hardware, Columbia, REI) and Fashion & Lifestyle (Cole Haan, )

I'd like to explore the following colors:

Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.

I want designers to know that 3rd Person will be a creative firm based in intellect, seeking innovative ways to disrupt our processes in advertising by creating a conversation, a lifestyle choice, an awareness of both brand and consumer being a part of something greater. Ansel Adams wrote that there are two people in every photograph: the photographer and the viewer. If the photographer represents the creative team behind the ad (us) and the viewer represents the audience receiving the ad (consumer), then the third person is the client. See and be seen. There is as much to learn about a product as there is to learn about the consumer who lives with it. Somewhere in the mix is a deeper relationship with a brand.