Re-Brand new look for website and logo

RealTruck.com

We are a online Pickup, Car and SUV accessory store. Featuring over 500,000 accessories, we offer chrome, floor mats, covers, nerf bars and just about everything in between. We have been selling vehicle accessories online since 1997 and want to create a stronger brand as we continue to grow. To view our site, please visit http://www.realtruck.com

Primarily we sell to Pickup Truck owners, but we have observed a increasing number of car and SUV owners as well. Our average consumer is between the age range of 30-55. 65%-35% male to female.
Our customers are looking to upgrade their vehicle or personalize it. Our present logo is somewhat outdated, bulky and difficult to silk screen on apparel. We definitely want to lose the gradient and present a new look that still get the message that we sell premium vehicle accessories. One obstacle we are hoping to overcome is the fact that we DO NOT sell accessories for semi trucks. Many people wrongfully make this assumption. We also would like to include the .com portion of our name as we are strictly a web company. We are open to colors and fonts.

Our current logo can be viewed here: http://www.realtruck.com

We want to lose the gradient as well as the font. We do not have to keep the truck*car* SUV, provided that we can convey the message that we sell accessories for all vehicles.

We had been toying with a circular logo, please see attached below. We kind of like this idea but could never get it "to work"

The registered trademark can be placed after the word “truck” or after the “.com”
All original artwork needed. We will need a editable PSD format.