WDNA (WDNA.ca) ––– [Stands for: Wireless Data Network Access]
WDNA is Canada’s Largest Fido Wireless Dealer with stores all across Ontario and expanding. We exclusively sell only Fido (http://www.fido.ca) products and accessories. All our stores are branded “Fido” and we follow their marketing standards and branding in each of our stores/kiosks. (Please read the Fido Branding Guide Attached.)
The target audience are consumers looking for cell phones, smart phones (Blackberry, iPhone, Android), and mobile internet products and plans for use in the Canadian Market. Our customers come to us for the extra level of customer service we give and personalization which shows we care.
Fido further breaks it down to newbies and heavy users/switchers. A newbie is someone who is unsure on price, carrier, phone, etc., and finds wireless world quite confusing. A heavy switcher is comfortable with the technology but is looking for a better deal, maximum coverage and quick solutions to problems. What they are both looking for is a wireless brand that offers real service, fair pricing and straight talk.
This logo will be used for all company branding… Web, business cards, letterhead, screen prints, posters, t-shirts, embroidering, etc…
The logo must be scalable in size and have both a color and black & white version for color/non-color prints
WDNA.ca should be in the logo design.
Letter case or font does not matter. Be creative. Fido’s official Font has been attached for reference.
The colors should compliment or match the colors/branding used on http://www.fido.ca
We want customers to tell our company is linked to Fido through our logo.
Attached also is a PDF of Fido’s Branding Guide for reference.
Please read this document!!!
You will see Fido uses dogs and puppies in their marketing along with dog related things (i.e. Dog House, Dog Bones, etc..)
Above all be creative we want something unique that has lasting power.
We will be providing input on a regular basis to reach our deadline.
We are looking to launch our “new branding” December 5th.