We are a barbershop, hair salon an concept store in one, situated in the middle of the Red Light District in Amsterdam and opened 6 months ago. Next to our premium hair and beard services we also sell top quality products.
We are already quite well established on different social media platform as Facebook, Soundcloud and Instagram with a good number of loyal followers and very positive reviews.
Right now we are in the process of building our website and producing print promotional material. Therefore we need a logo. We also plan to use the logo later on many different pieces, such as labels, T-shirts and fashion accessories.
We want to distinguish ourselves from the competition through our personal approach to quality and attention to detail. The word “Enlight” in our name is very dear to us and it refers to self-discovery and personal growth, in the Buddhist sense. We believe in a balanced combination of beauty care and inner enlightment.
We need a simple, classy and timeless logo that integrates all these elements:
top quality hair and beard services and products,
a balanced and self-conscious lifestyle
Our passion for esthetics reflected in our taste for decoration, music, photography, etc.
When I created the concept and the name, I had a vision on bringing a treatment the would make your Enlighted head stands out from the crowd, at least for the person itself, after such special care.
I remember before the name was chosen but I had a clear picture of the feeling of visit our place, also thanks the fact that music is something very present in the shop and in my life as I have been DJing for many years...
I thought about a kind storyboard for a promo video.
"people one after another walking in a bit tired, Down Head and suddenly they leaving the place kind of dancing with their heads turned into old fashion/Vintage Radios"
So now we got a name that literally means in old fashion English
"putting light to people's head", enlight it, put light on it, not in the Spiritual sense yet, it could be but literally means to direct a lamp to it. So the head has improved to something different, special, smart or funny...
It would be interesting to have a logo that could be used for a product label, a piece of fashion accessory, a nice catchy T-shirt, a sticker that anyone would proudly place in his favorite gadget.