We are a young and exciting new 'buyers group' launching in the 'salon' industry. We have formed with the objective to provide our members with the ability to purchase wholesale products at a heavily discounted wholesale rate only possibly achieved by being a member of our group: 'Salon Alliance'.
As a member of Salon Alliance, you would continue to order your supplies through your usual contacts, however, a mention of your affiliation with Salon Alliance will then prompt your supplier to apply an additional discount.
Management of many small businesses lack powerful negotiating skills & the ability or need to purchase items in huge bulk supply. Hypothetically, a salon may buy their usual quantity of 'XYZ Treatment', being 100 bottles per month at a rate of $2.00 wholesale per bottle. As a member of Salon Alliance, who as a whole may purchase up to ten times that quantity of 1000 bottles per month, you as a member would now be able to purchase this product at a single unit price of 50 cents.
Buyers or buying groups or alliances have been around since Adam, however, in Australia, this is the very first for the Salon industry. We are a young team of entrepreneurs who are very passionate about this exciting opportunity and we need the logo to reflect our passion & enthusiasm.
We are aiming to appeal to owners of Salons. In this brief we have been quite broad with the term 'Salon', as initially our target audience will be hairdressing salons, then once we have built up our membership levels to a number we are satisfied with, we intend to target beauty salons including waxing salons, nail bars, facial, skincare etc.
To be a member of Salon Alliance, a nominal fee per month will be charged. Members' savings will heavily outweigh this small administration fee.
Hairdressers and people who involved in the salon industry are renowned for taking great pride in their appearance, being chic, fashionable and sexy.
They are very enthusiastic about their work and they love their job as it is creative and has a relaxed feel about it. Once again, we would like our new logo to reflect this.
We don't want anything too corporate, nor do we want anything too 'cartoony' or childish. We require a logo which will relate to the industry as a whole, encompassing both hairdressing & beauty.
The logo is to have a line of text inserted underneath or somewhere appropriate which reads 'National Buyers Group'.
The logo shouldn't be anything too complicated. We believe the best logos in the world are those which are simple and easily read. Having said this, we are very open to suggestions and ideas are very much look forward to working with each and everyone one of you on a personal level in order to achieve the logo we desire.
In summary, we require a logo to include the following:
* Must include the company name "Salon Allliance" - feel free to capitalize as you see fit. Also must include the words 'National Buyers Group'
* a sleek, sophisticated, sexy, fashionable & chic logo, yet fun and visually it must stand out.
* professional, not corporate.
* logo must be a vector so it can blown up and scaled down should we have the need to do so.