Sexual Fitness Supplement Seeks Strong Visuals

Ginseng Steel

Ginseng Steel is launching a national line of all natural sexual fitness supplements. The first of which is REINFORCEMENT. REINFORCEMENT is made of 100% pure, high-grade, Korean Red Ginseng certified by the Korean government.

The efficacy of our 100% Pure KRG is clinically proven and 100% guaranteed to produce fuller, firmer erections with increased sensation and quicker post erection recovery.

Product Name: REINFORCEMENT (all caps)

Brand Style
- Happy, fit, healthy life—think blue skies, smiling faces, natural scenes

Brand Communicates

1. Sexual fitness:
- sexual energy
- Healthy: smart, informed, empowered choice.
- personal mastery: projection of strength and inner peace
- natural, of the earth
- medicinal

2. Active lifestyle
3. Self reliance
4. Safe: proven effective over centuries of use
5. Guaranteed

30 Day Money Back Guaranteed Benefits (when used as directed):
- Increased erectile firmness
- Increased sensation
- Less downtime--quicker recovery between erections

Target Audience
- Males (30 – 45 yr old)
- Fit
- Outdoor active: gym, yoga, health conscious

Messaging and brand esthetics appeal directly to the following audiences:
- Men’s Fitness: http://www.mensfitness.com
- Men’s Health: http://www.menshealth.com
- Outsideonline: outside.away.com/index.html
- Wholefoods: http://www.wholefoodsmarket.com
- REI: http://www.rei.com

1. Logo: Strong, simple, natural, and respectfully sexual

2. Product Label Features (e.g. http://www.sks-bottle.com/images/0153-02LRG.jpg )
Placement: HDPE 150CC bottle
- Logo
- Supplemental Facts (http://www.ginsengsteel.com/supplem…facts.html)
- Steel Clad Guarantee (verbiage below)
- Seal of Korean Government Certification (www.wipo.int/ipdl/en/6ter/key.jsp?KEY=KR41 with or without color)

The STEEL CLAD GUARANTEE

REINFORCEMENT by GINSENG STEEL is GUARANTEED to produce FULLER, FIRMER ERECTIONS with INCREASED SENSATION and QUICKER RECOVERY between erections within the first two weeks of recommended usage, or return the unused portion for a full refund* with our apologies.

* less shipping and handling

Feedback Shorthand
- 1 Star = You've missed the point entirely
- 2 Stars = You've missed the point, but there are some elements that could be developed into something
- 3 Stars = Overall good, but either the typography or your logo doesn't feel just right
- 4 Stars = You've done well, all the elements in your logo are good
- 5 Stars = You've swept us off our feet - We love it!