My name is Brooke Rodd. I am a fashion/editorial photographer who has always been passionate about clothes and styling. My main goal with this dress line is to inspire women ages (20-45) to always look cool in a "not trying to look cool" way. I intend on opening a store in Los Angeles in the next few months and hopefully in the hamptons by this time next year. I am a young, hip, edgy mother of 2 who has been told she always looks cool without looking like I spent hours doing so. I want to make that "easy cool vibe" accessible to women. The dresses are priced to sell in the $100-$150 range. They are not overly expensive and they are NOT CHEAP!
I designed a line consisting of 2 dresses made in various fabrics. The coolest fabrics out there!
These dresses will be worn by women (age 20-45) who are artistic, fun, sporty, modern, beachy, cool.
The girls who will wear these dresses are trendsetters. Think sexy, surfer girl with money.
I would love to target the Tory Burch market with a younger, fresher, less expensive and less preppy version of cool.
I do not want cartoons.
This has to be a label on ALL of my dresses as well as on hangtags, shopping bags and storefronts.
I want clean, edgy and modern but with an artistic flair.
I like contrasting color.
No red or black.
I love orange, yellow, kelly green, pink, blue, gray.
I would love to have some sort of an EMBLEM that can be used on handbags down the line.
some examples of what i like....