Voltooide wedstrijd

Small businesses unite! Let's beat the big box stores!

Alex McAulay had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit44 ontwerpen ingezonden door12 freelance designers.

44
inzendingen
12
designers
1
winnaar

Hoe Alex McAulay hun logo ontwerp begonnen

Bedrijfsnaam

Beat the Big Box

Overzicht

A little about me, so you can build that into the logo...It's my life mission to help small and medium size businesses compete against the Walmart's of the world.

I'm a super straightforward guy. I like to tell it how it is. I never wear a tie, but wear business casual.

I'm pretty playful and a bit of a clown (I like to have fun).

Vertel ons iets meer over jezelf en de mensen die je bereikt

Target market is small and medium size businesses. Specifically store-front retailers. They are looking for advice to improve their businesses.

For the website, I have done a photography session with me swinging a sledgehammer, using a fly swatter, stomping on, etc what's going to be a picture of a big business. This is separate from the logo, but I wanted to let you know about how I'm trying to position the website.

It's a David vs Goliath thing.

Vereisten

The logo is for a website and newsletter to small and medium size retailers to help them compete against big business.

We want to help them CRUSH, DESTROY, etc big business.

For the logo design,

- I want something playful with some depth in the logo. Not a 2D flat image. I've attached a silly logo with a frankenstein character to drive home with you how I want the logo to feel. I also liked the "Snap" logo because it somewhat melds the text and the images.

- I want to see some sort of building in the logo (either just a big box square and boring store) or a small business storefront beside a huge big box store (think disney Pixar's movie Up with the small house beside the huge development).

- Logo lettering: I cannot imagine this working without capitalizing the 'B's in Beat the Big Box. Feel free to do what works. I've attached a picture a dumptruck with lettering, so don't feel like you have to have the lettering outside the imagery.

Other images: I attached the Urban Ground logo because I liked the idea of those letters. I imagined a big box and small retailer side by side errected beside the lettering, so it looked like the lettering was almost a street. I attached the other image with the house to drive home the need to at least angle the building. I do not want flat images.

Have fun! This isn't a boring corporate finance logo.

Aangepast pakket

US$ 384

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