We are a small german shop for inspirational (and motivational) quote posters in black and white. Now we need a small rebranding. We like to change the brand name from "heimlich design" to "heimlich at home".
The word "heimlich" is German. The noun "Heim" means home. "heimlich" is the adjective of Heim and should mean something like that in this context:
"describes a space or state of warmth, friendliness, and good cheer; other qualities include coziness, peace of mind, belonging, well being and social acceptance"
There could be statements like "feel heimlich".
We want to build a lifestyle brand for interior lovers. So focus more on the word "heimlich" than on "at home".
Don't focus too much on houses. It's more the interior.
A graphic with a house could look like a construction company. That's not the aim.
Most of our customers are women who love interior design, fashion.
Here's the link of one of our products on amazon: https://www.amazon.de/gp/product/B07FW6551F