Literally every twitter user can find some value in our tools. Below is a quick summary of who think we'll see first.
The general end-user:
The bulk of the day to day audience is likely made up of your Twitter enthusiast looking to expand the number of people they follow and who follow them in a relevant manner. They might be into bird watching, mountain biking, they might 14 years old, they might be 50 and into anything else you can think of. This person may actually still be wondering what the point of Twitter is. We'll help them figure that out.
The Mavens and power users:
This person lives on every social media site you can think of, and context switches with ease. This person quickly gets the power behind the tools and quickly gets it integrated into their social media routine. No lying to these folks, it's either a killer and they love it or it's irrelevant.
Marketing agencies, brand managers and everyday companies can leverage it in a way that is very appealing to both experienced social media marketers and novices. We'll working with them on their turf, they may be from the Maven crowd or total social media novices. They know they need a social media presence, but may not get the big picture. We're going to solve that for them in a way they can understand and can own.