- The logo should definitely visually connect the brand name to some aspect of cars or car service. The best design will figure out how to do this in a way that is catchy and appealing, without being edgy or cheesy. Feel free to include some abstraction of a car, a car part (e.g., steering wheel) or something that mechanics use (e.g., wrench, dipstick).
- The look that i'm striving for is professional, approachable, friendly, modern, and sophisticated. I tend to like things that look hand-drawn. I'm less inclined to pick anything cartoon-like. but feel free to be creative, i'm open to new ideas.
3. Regarding color, I'm open to your ideas, and open to a multi-color logo that uses color to differentiate the words (well kept car). Ultimately, a design that is effective also just in black and white will be important.
4. Feel free to play with the capitalization and spacing of wellkeptcar (e.g., wellkeptcar, wellKEPTcar, well kept car, Well Kept Car, etc.) I'm open to creative ideas about all of those.
5. Ultimately, I'll be interested in having a version that I can use in different situations (e.g., just the logo, the logo and the company name, the logo and company name and tagline). But the logo and the company name is the most important right now.
Finally, I'll need the logo produced in a vector format by Adobe Photoshop or Adobe Illustrator so I can resize without any loss of quality, so final transmittal in both standard web formats (.jpg, .gif or .png) and vector formats (.eps, pdf, or .ai).