We are a craft beer brewery in Seattle WA. Our target audience is beer drinkers who enjoy unique and well-made craft beer and support local businesses.
I have attached a couple of images of a logo that we really like. The arm angle is important to us. The direct profile “Arm and Hammer” flexed arm is very over done in the market so we want something a little different.
I also like the look, feel and style of the logo. It has an old school classic quality that we are really drawn to. The arm is muscular without being overdone or cartoonish. I like the fact that you can see the shirt rolled up in the back ground. It feels like a logger or miner from the early 1900’s. I think it stands the test of time.
We would prefer that nothing be held in the hand.
The font for the name needs to be clear and classic as well. . I like font such as Veneer although I am sure there are so many options that I have not considered. We anticipate perhaps separating the arm from the font in some uses so a font that we can download and duplicate would be great instead of a custom font.
We are not tied directly the images uploaded but primarily the look, feel and style. If an alternate arm angle works we are open to it, if the letters look better in a different spot or at an alternate angle we are open to that as well.
Here is an example of a logo type we are trying to avoid. It is not actually that bad but so generic.
We would prefer that no stock images or clip art be used.
Thanks in advance for submitting artwork we really appreciate and look forward to seeing what comes out of this.