Total WOD(Workout of the Day) is an app/website to track and compare CrossFit times and scores. CrossFit gyms will also use this data to acquire and retain members using analytics and email marketing.
All 1700 CrossFit gym owners and managers. Any CrossFitter who wants to track their WOD(Workout of the Day) performance and compare to other users (all ages and gender although slightly more male then female; health- and fitness-oriented, 18 to 55; nationwide).
We need a color-logo that also works in black-and-white and can be used in applications, on a website, in widgets, videos as well as print. The logo has to work for two targets: gym owners (businesses) and end-users (people who work out in these gyms).
Who is your main competition? Beyondthewhiteboard.com, wodapp.com and gym management sites like mindbodyonline.com.
What makes your company unique? Total WOD is the only site/app that provides a complete tracking and comparison service for CrossFit. For gym owners Total WOD provides a complete marketing and customer retention tool.
What are the key reasons why customers choose your company? Total WOD offers a complete package for CrossFit gyms to track their members data that is not available anywhere else.
What is the primary message you wish to convey with this logo? Time, Competition, Community, Technology, Efficiency.
Describe in as few words as possible, the feelings you wish your logo to evoke. Speed, Performance, Competition, Community, Technology, Efficiency.
3-5 words (or your own) to describe the desired look and feel of the logo: bold, clean, cutting edge, dynamic, fast, high energy, sleek, professional.