Design Brief: Garden Sketch
Business Info / History / Future:
Garden Sketch is an iPad App to help people map and design their gardens. We have a website where we are currently blogging about garden related issues and will have a beta version of the App by the end of the summer.
What don’t you like about your current logo?
Mostly that it does not exist.
Target audience is adults 35 to 54, skewing 70/30 female.
Where will the logo appear?
In the App Store, within the App, on the website and versions on various social media platforms.
Smallest Font Size: 8
Largest Font Size: 36
Competitors: there are lots of Garden related Apps in the AppStore, but none our taking this approach of mapping, many are just using photo overlays for instance.
Perception / Tone / Mood: Nature, Simple, Bright, Cheerful, Inspiring
Images and colours that can be utilized (or not)
Colours: Bright, not washed out colours. Wiling to consider a WordMark if well done.
Don’t use: Cursive fonts.
Link to project page on company website:
Have fun with your designs, we are looking for a fresh creative approach.