Voltooide wedstrijd

SUMO Software - Create a "Massive" Brand

Mark Lauter had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit245 ontwerpen ingezonden door66 freelance designers.

245
inzendingen
66
designers
1
winnaar

Hoe Mark Lauter hun logo ontwerp begonnen

Bedrijfsnaam

SUMO Software

Overzicht

SUMO Software is the new product development arm of One Lauter Inc., a software development services company. We wanted a more marketable name and image for software product sales. The name was chosen because the owner of the company is a pretty big guy. The inspiration came from a small sumo wrestler figurine brought back by a friend from a trip to Japan. SUMO is based in Clearwater, Florida. We oddly balance the low-key Florida attitude with intensity that comes from being passionate about developing rock solid software systems.

Vertel ons iets meer over jezelf en de mensen die je bereikt

The target audience is anyone who would buy stuff from us because we have a wicked logo, right? Probably anyone who would download and install free software from a website (logo needs to generate trust), or would sign up for membership of a web-based software system.

Vereisten

The logo should denote power and balance. At the same time it must convey a sense of humor that says while we don't take ourselves too seriously, we are professional and serious about what we're serious about. In a perfect world when someone outside our company sees the logo for the first time they should laugh - at least smile. That's why they'll remember who we are.

We're an American company and the logo should look American - not eastern.

Colors:
Florida Retro is better - think 1972 Miami Dolphins

Fonts:
No Asian letters - we're not a Chinese buffet.
Big, BOLD, in your face.

Here's the figurine that inspired the name:
http://onelauter.com/sumo_guy.jpg

The logo should look a lot like the figurine - cartoony, balanced on one leg, etc.

Aangepast pakket

US$ 913

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