Voltooide wedstrijd

Super Niche-y Consulting Firm Needs Identity

Jetmore Consulting had een nieuw logo ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit150 ontwerpen ingezonden door31 freelance designers.

150
inzendingen
31
designers
1
winnaar

Hoe Jetmore Consulting hun logo ontwerp begonnen

Bedrijfsnaam

Jetmore Consulting

Overzicht

Jetmore Consulting is a recently formed boutique consulting firm focused on management consulting for the ready-mix concrete production industry. The industry uses the big turning trucks to produce and deliver concrete to jobs ranging from small do-it-yourself projects to enormous jobs like interstate highways and high-rise buildings. The industry is unique in that the product gets hard and goes bad pretty quickly after it's produced (pretty much like you've seen in the bugs bunny cartoons).

Jetmore Consulting provides technology-focused management consulting services to this industry. This includes identifying and implementing best practices, key performance indicators and process definition.

Due to the particularities of this industry, there are only about 5 companies that focus on this kind of work. All of them -- including me -- are one person shops. I need to be able to set myself apart from my competitors.

Vertel ons iets meer over jezelf en de mensen die je bereikt

The target audience is decision makers at ready mix concrete producers (the people with the turning trucks delivering the concrete, not the people on their hands and knees finishing it). At smaller companies, these are typically the owners. At larger companies, these are general or division managers.

These people typically are from an operations, blue collar background and do not have college educations. They are often mistrustful of "book learnin'" and technology.

The logo will be used in individual communication, not in mass media.

Vereisten

I want an image that projects solidity, dependability and competency rather than "bells and whistles".

I would like a typeface design rather than an icon design. An icon can be incorporated if it suggests the production of ready mix concrete (e.g. a mixer truck), but it is not required. I would rather have no icon than an icon that is included just for the sake of identifying the industry (the target audience already knows what industry they are in). [Edit: As the contest has developed, I have come to prefer designs that include an icon].

I have been using an orange theme in some of my communication up to this point, but it is not a requirement. Sans-serif fonts are preferred.

Under no circumstances should the logo involve any kind of play on the words "Jet" or "More".

The logo will be used on business cards, letterhead and a simple website.

Aangepast pakket

US$ 363

Gratis features

  • Open wedstrijd
  • Fast-tracked

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