Taxi Fare Calculator
We are launching a new website, Taxi Fare Calculator, and it needs a new visual identity. The logo will be the main form of branding for the website. The website will give users an estimated taxi fare for a specified journey.
Internet users, primarily young/cool/tech savvy people. We want to target young people who are frequent taxi and public transport users. They might use taxis to get between meetings for work, or maybe they like to get a taxi home after a night on the town. Ideally we would like to cater for a bit of both; the young professional who works hard during the day and parties on the weekend. Think Gen Y.
Logo could include an image of a taxi (doesn't have to though - feel free to be creative) and include the words "Taxi Fare Calculator". Capitalisation not important.
Please do not use clip art.
Colour scheme could include yellow and/or orange, but we are very happy to see some other ideas for colours as well though. Some ideas for colors include the yellow/orange range between #ff9933 and #ffcc66.
The logo must also be suitable on a white background and suitable to convert to greyscale for printing.
The logo will initially be used online for a website, but may also be used for iPhone apps and other multimedia.
We'd like to be able to adapt the logo into an icon. When people see the icon, they should remember and associate it with the full logo and the website.
The logo should be funky/cool/modern/web 2.0 and attract users to the website.
File format needs to be either PSD or AI.
We have attached a preview of what the site will look like to help with colors, and possible ideas for the logo.