A seasonal collection of up to 15 exclusive, high quality, linen, cotton and silk prints. Designed in-house and printed in the UK, these textiles will be available in a variety of three to five colours. These textiles will be sold by the meter for application to soft furnishings such as drapery, upholstery and bedding to name a few. These fabrics will also be applied to ready made goods for retail sale. Small, upholstery furniture, pillows, blankets, throws, duvet covers, pillow covers and more. The designs can also be printed on other home wares like trays, ceramics or framed and sold as art work.
To supplement these prints and expand the product line in the future, woven and plain textiles will be purchased from mills to complement and supplement the collection.
Along side the textile products, other small accessories and furniture that fits with the brand image will be purchased from artists and sold in the store and online.
This customer lives in London, is aged 25-45 and predominantly female. They are part of the ABC1 demographic with a combined household income of £60,000- £250,000 per annum. They are either renting an apartment in the city or a first time home buyer. They will likely live in Chelsea, Fulham, Kensington, Clapham or Notting Hill.
This customer appreciates design but is also cautious about how they spend their money. They prefer to spend money on experiences, holidays and expensive restaurants. They will not hire an interior designer as they are a do it yourself generation. They grew up with a predisposition to search the internet to find interior spaces to copy and click through links to buy the items they see and like. They have been exposed to the digital age as well as the interior design magazine age that enable readers to figure out what they want for themselves and collect pieces over time to make their home special.