We make a line of gluten-free baking mixes. Our target audience is the growing demographic of people who have chosen to live gluten free either for health reasons or as a lifestyle choice.
We need a logo for brand “I’m Free”, which literally refers to freedom from gluten. But on another level speaks to the universal human desire for freedom to make choices and live life on your own terms.
The logo will consist of a logotype and optionally a logomark/symbol to represent the brand. The brand image is simple, bold, modern and slightly provocative/cheeky. The mark should reflect a unique personality/point of view and stand out from crowd.
Our Brand values include:
- Frankness and Honesty
- Unconventionality/Willingness to take risks
- Products that taste good above all else
The tagline “Gluten-Free that Doesn’t Suck!” should be included prominently in the design. This somewhat brash claim, it is based on the fact that most gluten-free products on the market just don’t taste that good. Our products are different because we use our expertise to create food that closely resembles the original gluten version in terms of appearance, texture and taste.
The primary use for the logo and tagline will be on the packaging of our gluten-free baking mixes. So the logo really needs to stand out on a crowded supermarket shelf. It is also important that the word “FREE” features prominently in the overall design.
The font choice(s) for the logotype and tagline as well as the color palette is left up to your creativity. But just so you know, we’re not big fans of gradients and web 2.0 clichés.
We recommend that your submissions contain both a b/w version as well as a color version. This will be to your advantage because we can consider the design independent of color and we will not be biased against your design just because we don’t like your color choice.
Most importantly… Have fun with it!
***IMPORTANT: Please follow our general comments under the contest. We are using to give feedback to all designers about things that we like and don't like. It will prevent you from submitting unsuitable designs.
OUR HISTORY ON 99DESIGNS:
Our previous contests on 99designs have 100% feedback.
We believe in a collaborative approach and promise the following:
1. We will be monitoring and updating the contest at a minimum of 2 times per day.
2. We will provide useful feedback on every entry that is submitted.
3. We will work with you to refine your design and answer all questions promptly.
Thank you so much for everything, your by far the most helpful CH, given that you don't over look anyone's efforts and find something positive in every design. At the time you have a clear vision of what you want and don't want. ~CMOLINA
Your contest is a very exciting. Not every day we (designers) see a very nice and respectful CH. Good luck for you and your contest. ~zephcrazy