Voltooide wedstrijd

The Tradewinds Gin from Margaret River

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Een winnaar werd gekozen uit61 ontwerpen ingezonden door13 freelance designers.

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Bedrijfsnaam

The Tradewinds Gin from Margaret River

Overzicht

The 4 partners of the Tailor Made Spirits company came together to create stunning spirits from across Australia - sourcing Margaret River water and native botanicals they have created a superb Gin called The Tradewinds - we decided to name our gin, the tradewinds, because this name was coined by sea captains who sailed for trading companies and took advantage of their persistent speed and direction when crossing the Indian ocean - from the southeast (toward the northwest) in the Southern - bringing vital supplies to the settlements along the west coast of Australia

Vertel ons iets meer over jezelf en de mensen die je bereikt

Primary Target: Bartenders on premise
25 – 35 years, single, sophisticated & sexy
‘Metrosexual’ males or females
Enjoys drinking, cocaine & sex – ‘bar scene’ lifestyle
Driven by ego, knowledge / power & opinionated
Social, trusted by patrons of bars – flirtatious
Gatekeeper to patrons buying a Gin mixed drink & then the brand

Secondary Target: Gin buyers at retail shops
25 – 45 years – single / married, sophisticated
Metrosexual males or females
Sophisticated / adventurous / innovative / confident
Modern, contemporary and aware…
Very social and enjoys drinking with friends / sharing good times
Single / dating / looking / no kids

Both men & women drink to escape, obtain a sense of freedom... Become a free spirit .. Dream a little ... Pull away .. Laugh.. Talk... Be confident ..flirt .. Engage ..relax .. Let go ... We need to tap into this motivation...
Gin is a fairly traditional / staid spirit – we need to re-define the category and make ‘The Tradewinds’ gin more relevant, more dynamic, more innovative, more fashionable to the new generation... So it becomes part of their lifestyle & they drink it more often (new customers)

Vereisten

We require a logo for the first product to be launched - Tradewinds Margaret River Gin.
Brand Values
Cool - a new look at an old style – like young surfers going back to single fin surfboards
a sense of freedom (being free and free spirited)
Fresh, refreshing & natural (but clean)
Adventurous, irreverent, quietly confident & inspired – like the coastline…wild, rough edges
Modern / Contemporary / sophisticated = our drinkers will appreciate quality.
Wry /ironic/ clever / in touch / aware - with a twist

Brand imagery
Images to convey any number of elements – the wind, the ocean, water, waves, sand, salt, sun…
Colour : White & Blue spectrum (fresh symbols) with greens and browns
Font: Clean, clear & bold / strong and confident
Strength/confidence/ very, very important to not be overtly Australian (contemporary/worldly)
Design specifications
Standard 700/750 ml bottle
Front and back self adhesive labels – ideally matt or parchment type finish
Plain screw cap
Plain white cartons/outers
Tall dividers to protect package – consider eventually single bottle boxes.
Front label text
‘Tradewinds Gin’ - brand
Product of Margaret River (WA), Australia
Text = “Made from Margaret River’s (WA) pure water, Tradewinds, bush tomato and a secret blend of native and imported botanicals.”
d. http://www.thetradewindsgin.com
e. 700ml / x% alc / vol

Aangepast pakket

US$ 217

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