Direct Arrow Group
After 9 plus years in television advertising and another five in motion picture distribution I am starting my own agency solely focussed on the "NEW TV." I am absorbed with the notion that the hand held, the monitor, and the little screen will be melding into one. There is not a distribution system or model that is ready for how to communicate with the new breed of consumers who want their brands and products to be a direct reflection of themselves as consumers. Bringing this to life is my vision. This logo needs to hit the TARGET. This logo will be exposed to the largest entertainment companies in the world. One card at a time.
The target for this company is primarily the media providers; Viacom, Comcast, Directv, Dish, etc. The secondary focus will be fortune 500 companies. They are educated, smart, for the most part over 50 and male. The secondary target will be up and comers 25 plus working their way up. The people I will interact with will be visionaries, people who see "it" clearly and are excited to take a shot on new ideas
this logo needs to be clean, clear, direct, and visionary. The name is simple and the logo should be as well. It needs to have winning energy. It should be classic in design yet cutting edge. This logo will be in front of the most powerful individuals in media today.
Please stay away from too many colors or complicated images.
Good luck! I am excited at what you all will come up with.
From the early entries I really need the work to be focus on logos that lend themselves to detail lines that are clean with a not over powering. Needs to fit nicely on a business card leaving space for other information.
Sophistication and enthusiasm!!!
Adobe Illustrator files will be best for me.